Robert De Niro, Fancy Leatherwork & Unfortunate Cases of Mistaken Identity

A couple of weeks ago, I announced to all of you that my game show was returning after a few months of hiatus, and today, the day has finally come…

BECAUSE THE SUPERPOSITION GAME SHOW IS FINALLY BACK!!!

If you love chaos, memes, and truly obscure nerdery of the finest quality, man, are you gonna love this week’s episode, because I’ve recruited 3 of Canada’s sharpest Data & AI experts (JF Amprimoz, Myriam Jessier, and Allen Turner) to help me kick off the season in style.

And I’m gonna be honest, I legitimately could not stop laughing the entire time I was editing this video. So if you’re interested in learning:

You’re gonna want to check this one out:

If you loved this episode as much as I did and you want to be part of the fun, let me know by replying to this email (or sign up here).

I’m currently filming future episodes and would love to have you (and your friends) participate, so let me know if you want to play in a future game show or want to know what goes into it!

As I’d mentioned in my last newsletter, this past week I had the privilege of attending dbt Summit in Vegas, and what an experience it was!

Before I went to it for my 9^th conference in 9 months, I kinda expected that it would be the same as any other conference, and now I realize how wrong I was.

One of the things that caught my attention the most during those four days is that, beyond the wealth of expertise in the rooms I was in (of course), you could really tell that this was a community, and not just a random collection of data nerds.

Everyone (from the attendees to the organizing team) was so kind in sharing the many cool projects they’re working on, and so eager to make new friends and share all the ups and downs of what it means to work in the Data & AI industry in all its shapes and varieties, that it really blew my mind how different that felt from most conferences I’ve attended this year.

I connected with people in all types of industries, all levels of experience, and made a ton of new friends, and all of them were people first, rather than jumping straight to selling their latest project or whatever nonsense usually happens at many conferences.

But mostly, importantly, I’m so thankful to have come across sooo many people I’ve previously only met virtually!

As many of you also do, I work primarily online, so despite the fact that I’ve made so many friends and served so many clients since I launched my company, the relationships I built really take a different level of depth once I finally get to meet any of you in person.

So, if we met (either for the first time or reconnecting) this past week in Vegas, thank you so much for the amazing time together.

And if you’re considering whether you should attend dbt Summit, or really any data/AI conference in the coming months, I can’t recommend it enough.

I’ll be attending two events in Austin this upcoming month (Data Weekend and Austin Tech Week), so let me know if you’re also going, and stay tuned for more details for both of those from me as well 👀👀

Step 1: No.

Step 2: No, but in pink.

Step 3: Yes, except it’s opposite day.

Step 4: NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

Step 5: No → No → No→ No→ No→ No→ No→ No→ No→ No→ No

Step 6:

Step 7: NO, YOU DUMMY.

Step 8: No (in Spanish, just in case you’re bilingual)

I hope I made myself clear.

I know the meme-y structure might make it seem like I’m joking, but I’m 100% serious when I say: underpricing your work as a consultancy founder is sabotaging your own hard work.

Good clients will pay any price as long as it’s far exceeded by the value your services provide.

Work on your offerings, understand why they matter to your clients, differentiate from every other Data & AI consultant out there, and price accordingly.

The rest is unnecessary tinkering. SO STOP IT.

If I could predict what clients need, I’d be the greatest consultant alive. But I can’t.
So I have to get creative, and so do you.

This is mainly because when any of us scope a project, the first thing we struggle to accept is that clients don’t know what they need. It may be a little harsh, but it’s true.

So when you hear “our data sucks” or “we want to use AI” from them, there are two areas you need to be solving for:
1. Precision (to understand exactly what you need to do)
2. Priority (to define how long it’s going to take to show them results)

The problem is that doing a traditional discovery process takes foreverrrrrrrrrrr, and you’re
constantly jumping over minefields with no map, getting a million perspectives, and no real answers.

So this is why I build workshops instead. Because when it’s finally time for your client stakeholders to really defend their insane AI ideas, to stop hiding behind “we want to do everything” syndrome, and build a path to really clean up their data and make it useful, collaboration is the easiest way to make that possible without spending a million years trying to figure out what’s in their heads.

Want to steal this approach, but don’t have the time to build a workshop yourself?

Ask your clients two questions:

If they can’t answer both clearly, you don’t need to refine your scope. You need to get creative!

Otherwise, I’d suggest investing in a really nice crystal ball.

(And if neither works, I happen to know a pretty creative guy, so let me know! 😉)

If you ever find yourself going to as many conferences as I have this year (9 in 9 months so far), you’ll notice that while it is very fun to attend all these events, there are also several very unfortunate side effects.

As a big introvert, the usual one is I typically need like 4 days post-conference to feel like a normal human again, but the biggest one by far is the mess that is my calendar the first week back from the event.

Because I try to dedicate as much of my time and focus to actively participating, I tend to push all my sales calls, client meetings, and marketing efforts to the next week.

So when the last day of the conference arrives, all those deferrals will finally hit me like:

Don’t be like me. Plan your schedule accordingly, and maybe you don’t have to suffer through back-to-back-to-back-to-back meetings for days on end after you return 😭😭😭😭

If you’ve enjoyed the topics I talked about today and want to learn more about my work - let’s chat!

I specialize in helping founders of boutique Data & AI consultancies of all shapes and sizes overcome existential problems in their growth, so if you’re finding yourself stuck as your shop scales, I’m here to help!

Want to learn about my new consulting 101 offering? Book a time to chat here!

Want to talk about a problem internal to your company? Sign up for a free therapy session with me!

Want help to expand, ideate, and scope Data & AI projects with your clients? Sign up for a demo workshop!

And if you want more details, check out my:

Otherwise, thank you so much for reading, and see you next week!

Scaling a campaign globally means finding a voice that resonates everywhere—without losing the overall message. For Deel's "Feeling of Deeling" campaign, agency SuperBloom needed exactly that: a consistent brand voice across markets, deployed fast, without sacrificing quality or consent. They built it with Branded AI Voice, powered by real, professional talent.

SuperBloom and Voices break down how the campaign came to life in this on-demand video session—from strategic talent selection through seamless production workflows and global scale, to the governance that future-proofs an audio strategy built to last. You'll hear directly from the team on how they made this happen, plus their advice if you're looking to explore AI voice for your brand.

If you're a marketing executive, agency creative, or brand leader mapping campaigns in international markets, watch this on-demand session to get a real playbook, not a hypothetical—lessons any creative team can apply to their own global rollout.

Watch On-Demand Now